Navy Blues(Warner Bros. Pressbook, 1941)

Bean RSON * JACK CARSON + JACKIE .
avy Blues Sextet’ s Directed by og b

ard Ma

c

pee and Arthur T. Horman & Sam Perrine From
arner Bros.-First National Picture

er y |
, Iq & Rj
ch

3.

CONTEST RULES

Any advertising or theatre manager at whose the-
atre “Navy Blues” will be playing on or before
December Ist, 1941, is eligible to participate.

This contest is open to theatres in the United
States and Canada.

Thirteen cash prizes totalling $700.00 will be
awarded for the thirteen best promotions of West-
more’s Foundation Cream effected in conjunction
with the exploitation of Warner Bros.’ “Navy Blues.”
The prizes are:

Firat Prine 30 Se $300.00
Second Prize *. 60600... 200.00
Thire Prine... 2 es 100.00
10 additional prizes of... 10.00 each

Judges will be: Maurice Kann, “Boxoffice”; Charles
Lewis, “Showmen’s Trade Review”; Jay Emanual,
“The Exhibitor’; A-Mike Vogel, “Motion Picture
Herald”; John C. Flinn, “Variety”; Jack Alicoate,
“Film Daily.” Decisions of the judges shall be final.

Prizes will be awarded solely on the merits of the

promotion campaign, without regard to size of the-
atre or city.

Duplicate prizes will be awarded in event of ties.
Contest ends at midnight, December Ist, 1941.

All material submitted should be placed in a book
and clearly described or explained. Campaign
books will not be returned and no responsibility
is assumed for entries.

All entries must be postmarked no later than mid-
night, December Ist, 1941.

Entries must be sent to “Navy Blues - Westmore”
Contest Editor, 321 West 44th Street, New York City.

WESTMORE COSMETICS offers $700.00 in cash
prizes to the thirteen advertising or theatre managers
who put over the best local promotions for WESTMORE
FOUNDATION CREAM in conjunction with the ex-
ploitation of Warner Bros.’ “NAVY BLUES”!

All entries will be judged strictly on their merits for orig-
inality, scope and intensity of coverage in the promo-
tion of Westmore’s Foundation Cream as part of your
campaign for “Navy Blues.” You can’t lose — for this
big tie-up means extra interest for your showing!

Take full advantage of the campaign material provided
(see opposite page) ... but keep in mind that you are
not limited to these suggestions . . . spice ‘em with your
own original ideas!

The size of your theatre or the size of your town is NOT
important. Any theatre or advertising manager may
win! So start TODAY! Win with WARNERS — and
WESTMORE!

Country of origin U.S.A. Copyright 1941 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.

... HERES WHAT TO DO
FOR THAT EXTRA DOUGH!

These ideas will help you to grab yourself some
of that ‘‘Navy Blues” cash. Remember, this tie-up
campaign pays off twice — once at the box-office
— again with the Westmore prize money! Remem-
ber, too, that you need not limit yourself to these
suggestions — originality may prove decisive.

] SPECIAL PROMOTION FOLDER is available on
" request to Westmore Contest Editor, 321 West 44th Street,
N. Y. C. Folder contains mimeographed publicity releases,
8 stills showing the “Navy Blues” Sextet and Ann Sheridan
being made up by Perc Westmore, two stills of the Sextet in
action and one 2-column mat for newspaper's beauty page.
Use the various stills for displays in lobby, on counters
and store windows, and newspaper planting. Cost: $1.00.

2 NEWSPAPER CONTEST on woman's or beauty page 6. Above ” es reproagcees vag the 16" x
®" can be based on what the ladies believe are the most im- 20” special window porer in full color
portant beauty hints involving foundation creams. The Westmore is supplying to all dealers.
suggestion below (Number 3) may prove helpful in staging

this promotion. 7 SLOGANS used effectively by Westmore
" are provided below for your use in tie-up win-

dows or literature:

“One of these shades is good for YOU.”

“Westmore Foundation Cream used by all
Warner Bros. stars.”

3 There are six beau-
® tiful girls in the Sex-
tet and six shades of

Westmore’s Founda-
“The first step in a wonderful Westmore make-

ae

tion Cream, as fol-

lows: Continental, * ae Pes ee

- Ww estmore ounaation
Natural, Coral, Rose- no ead ;
Glo, Castilian, Cop-
per, Using sphoto we 9 NEWSPAPER PROMOTIONS...
shown at right (it's .

On the Beauty Page: Photos of the Sextet

in the special folder), apply the name of each shade to i:
. da GRPy being made up by Westmore plus publicity

each of the girls for various display uses. E : yeas
és ae releases available in Folder; demonstration in

4 CHAIN STORES are among the largest sellers of West- leading department store of Foundation Cream
e

more products, and therefore are your best bets for coopera- uses sponsored by Beauty Editor: daily beauty

tion. Any or all of these following chains should be covered hints involving the use of Foundation Cream,

for window displays, demonstrations, etc.: WOOLWORTH, each hint under the name of one of the Sextet.
GRANT, KRESGE, McCRORY, NEISNER BROS., G. C.

On the Movie Page: Adapt any of the con-
MURPHY, J. J. NEWBERRY.

test suggestions provided elsewhere in this
press book by offering Westmore Foundation

5 Below is a reproduction of the 16” x 20" photo Crean dea “prize
: :

enlargement available to all dealers, from West-
more. Make it the key to your display campaign.
Finished blow-up carries explanatory caption
and picture and star credits.

ui BEAUTICIANS are very important outlets
" in connection with this promotion and their
cooperation should be obtained. They can

work for you in any of these ways: displays
in all beauty shops; distribution of Westmore

literature to all beauty shop patrons; lectures
and demonstrations before women’s groups;
endorsements and recommendations.

THIS IS IMPORTANT!

Please remember that this contest applies only
to the promotion of Westmore Foundation Cream
—and to no other Westmore cosmetic products.
Also list local stores where Westmore Cosmetics

are sold, in all lobby displays. For further infor-
mation, write to:

Mr. Oscar Alexander
HOUSE OF WESTMORE
730 Fifth Avenue, N. Y. C.

SELL IT WITH MUSIC...

ND RECORDS, TOO!

In addition to your sheet music promotions, you have
recordings by DECCA and RCA-Victor. This is an all-
important angle of your music promotion, so...

Follow Through With These Stunts:
i

Records played on theatre's P.A. System in lobby and out
front or on dressed-up sound truck.

Sheet music or records as promoted contest prizes.

Song fest in theatre following “Navy Blues” trailer.

Amateur song contest in theatre on the air or department
store music counter. *

Displays in travel bureaus servicing Honolulu runs.

4

These “Navy Blues” hit
tunes...

IN WAIKIKI
YOU'RE A NATURAL

-» + give you a powerhouse
promotion punch in selling
your show with songs!

Witmark Will
Do This...

Supply all dealers with
FREE TITLE SHEETS for
window and counter dis-
play. Limited supply on re-
quest. Write or wire: Mr.
Oscar Blum, M. Witmark
& Sons, 1250 Sixth Avenue,
New York City.

Advise all music dealers,
leading bands and singers
to plug these songs in the-
atres, night clubs and over
the radio.

Contact local Witmark rep-
resentatives to work with
you in setting up your co-op
promotions and ballys.

DECCA:

“You're a Natural”
by Russ Morgan

“Navy Blues” by
the Decca band

RCA-VICTOR:

“You're a Natural”
and “In Waikiki’
(No. B11244 Blue-
bird)

Use this 5-column picture feature strip for planting in your
local newspaper or blow it up for lobby and front display.

ITS A LULU!

A Honolulu Lulu Does The Hula-Hula!

In Honolulu, they call it the "Luau,"
and Ann gives it all she has—which
is plenty! Knees, hips and arms swing
into action and so does that shredded
wheat skirt she's wearing. Feet remain
almost stationary during the hula,
luau, or what have you?

Eyes right, hips left in this next in-
tricate move. Only a motion picture
camera can catch the full impact of
that bump Ann is doing. Keep your
eyes on her hands (if you can), that
palms-out business means something
special at Waikiki.

Feet still, Ann rocks her hips and
shoulders and mimics the movement
with her arms. It's quite a trick if you
can do it, and she certainly can can-
can, or are we talking about two
other dances? Anyway, watch those
hips and you'll see what we mean.

For a smash finish, Ann swings hips
and arms in one direction, knees in
the other, and boys, this is what we
mean when we say the hula-hula! If
you don't believe us, see ‘‘Navy
Blues,"" and you'll find out for your-
selves about the hula.

Mat of art work only available. Order "NB Mat 502B"—75c—trom Campaign Plan Editor

The U. S. Navy Aided in the Production of “Navy Blues”... NOW

GET THE U.S. NAVY TO AID IN YOUR CAMPAIGN!

Valuable cooperation can be rendered by the local Navy
Recruiting Office. Discuss these ideas; they may have more:

DRESS YOUR LOBBY and marquee with Navy code
flags, life preservers imprinted with NAVY BLUES,
anchors and other nautical paraphernalia borrowed
from the local Recruiting office.

__ a melts 3

“NAVY BLUES” SEXTET has replaced the “world”
as what to see when you join the Navy. Use the still illus-
trated below (NB PubA 404) in connection with local
Recruiting Drive, in all Navy literature, as “A” board
display, etc. Order this still—10c—from Still Department,
321 West 44th Street, New York City. vy

THANK THE NAVY in a lobby scroll for their gen-
erous cooperation in the production of “Navy Blues”.
This type of display will add prestige and good will.
Copy: “The Strand Theatre joins with Warner Bros. in
thanking the U. S. Navy for their generous cooperation

aan

in the production of ‘Navy Blues’.

ya ew

HONOR LOCAL NAVY MEN on an Honor Roll in
lobby or out front. Names and branch of the service may
be obtained from recruiting officer. If photographs are
obtainable from their families—so much the better.

a PL Bees

NAVAL ATMOSPHERE in your theatre can be ob-
tained by garbing ushers in naval attire; using a “gang-
plank” at ticket-taker’s door; having staff say “Aye, Aye.
Sir” instead of “Yes, Sir’: and displaying Navy posters,
photographs and equipment.

Xi che eee

PARADE TO THEATRE may be effected through
the cooperation of Navy office with local Drum and
Bugle Corps, high school girl band and Junior Naval
Reserve participating. Select six pretty girls to lead the
parade singing the songs from “Navy Blues.”

This Cargo of Cuties Suggests Nifty Newspa

Idea is to show all the members of the famous “Navy Blues” Sextet and
invite readers to vote for the one "most likely to succeed” on the screen.
Publish one each day or all six as a one-shot feature. Available on one
mat: Order "Mat NB 401B"—60c—-from Warner Bros. Campaign Editor,
321 West 44th Street, New York City.

VOTE FOR THE STAR OF TOMORROW

Name your favorite member of the famous “Navy Blues” Sextet. See the Bal

KAY ALDRIDGE
Most-Photoed Girl

Luscious, long-legged Kay is
one of America's most pho-
tographed models. She, too,
is one of the most famous
of John Powers’ models. To-
gether with the other five
girls, she is now appearing
in Warners’ "Navy Blues” as
one of the Sextet.

LORAINE GETTMAN
High School Juliet
A redhead. In high school
shows she played Portias and
Juliets. Appeared on maga-
zine covers and did other
modelling chores, but yearns
to be a singer. Comes from
a musical family and likes to
sketch, paint, play the piano.

MARGUERITE CHAPMAN

Ex-Model

Howard Hughes discovered
her and placed her in the
movies, She had never acted
previously. Before this, John
Powers, the famous model
maker, made her a member
of his famous Powers Models
group. Is she your choice?

GEORGIA CARROLL
The Pride of Texas

Discovered by Buddy De
Sylva while visiting New
York for the first time. Has
appeared briefly in several
Warner Bros.’ pictures, She is
one of the most photo-
graphed girls in the country.
Music and ballet interest her.

CLAIRE JAMES
Unofficial Miss America
Came to Hollywood as the
result of winning a tap-danc-
ing contest, Strikingly sug-
gestive of blonde and vi-
brant Lana Turner. A Minne-
apolis girl with many years in
vaudeville. Earl Carroll's se-
lection as "Miss America.”

(Similar contest idea was used with great deal of success by Movie-Radio Guide Magazine.)

. And Here’s The Ballot:

VOTE FOR THE STAR OF TOMORROW

in the "Navy Blues" Sextet

Check the name of the Sextet member you
believe "most likely to succeed on the screen."

KAY ALDRIDGE, Most Photoed Girl
LORAINE GETTMAN, High School Juliet
MARGUERITE CHAPMAN, Ex-Model
GEORGIA CARROLL, The Pride of Texas
CLAIRE JAMES, Unofficial Miss America
PEGGY DIGGINS, The Lawyer's Daughter

* *

PETE] eS te

See the NAVY BLUES SEXTET, together with

ANN SHERIDAN, JACK OAKIE, MARTHA

RAYE, JACK HALEY in "NAVY BLUES" at the
STRAND THEATRE

extet vs Local Girls
In Battle of Beauty!

Local girls, prompted by newspaper or theatre, challenge the Navy
Blues Sextet to a Battle of Beauty. Six girls are photographed with
any weapons they choose—evening gowns, hula skirts, bathing suits
or navy garb. Local experts are called upon to judge the winning
sextet, comparing photos of local sextet with those of the Navy Blues
contingent. Special set of Navy Blues Sextet photos (3) available for
this promotion. Order “Navy Blues Sextet Set”—25c—from Campaign
Plan Editor, 321 West 44th St., N. Y. C.

Complete promotion is staged via columns of cooperating newspaper
via these stages: 1. Girls invited to make up local sextet. 2. Local
sextet photoed. 3. Judges selected. 4. Decision announced. 5. Local
sextet visits Mayor, night clubs, department stores, etc., winding up
festivities at your theatre night of opening.

per Bally!

lot below.

PEGGY DIGGINS

The Lawyer's Daughter

Reminds you of Hedy La-
marr. Louella Parsons saw
her at the Stork Club and
paved her way into pictures.
School dancing led to night
club work and modelling. If
she is your favorite, check
her name on the ballot and
send it to the Daily News.

A GOB
OF THIS...

_.. Like This:
ANIMATED SAIL

Rig up canvas sails on
which is lettered title, stars
and catchlines (from ads),

plus cut-outs from the pos-
ters. Electric fan placed
in back of the sails will keep
‘em billowing.

SHIP DISPLAY

Sign shop builds a compo-
board battlewagon embel-
lished with girls, stills,
catchlines and flags. Placed
on truck it also makes a
swell street bally. Play song
records with this.

GAL SIGNALERS

A couple of attractive girls
in brief sailor togs signal
each other with semaphore
flags atop marquee, on roof
tops or from opposite main
thoroughfare intersections.

CUT OUT TITLE

Each letter of title or a cut-
out ship strung across lobby
will sell show effectively.

SMOOTH SAILING IN LOBBY!

PHOTOS ——

Blow-up still NB 707
life-size and cut out
head of Oakie. Male
patrons place their
heads in cutout and
are photographed
with two of the Sextet
gals. Order still—10c
—from Warner Bros.
Still Department, 321
W. 44th St., N. Y. C.

.., 4nd Out Front!
BOX-OFFICE AS WHEEL-HOUSE

Rig up a huge compo-board cutout life preserver with rope fringe

to encircle box-office window. Copy on circle carries title, ad lines
and star names. String code flags from window to marquee edge.
Add all other kinds of naval paraphernalia, such as compass and
barometer to make box-office look like wheel-house on ship.

MARQUEE —

Spot Sextet in Navy
garb atop marquee
as shown—or on hotel
marquee in midtown.
Girls signal, sing—or
sell Defense Bonds.
Stage this at night,
too, with Navy men

as escorts.

LAUGHS IN LOBBY can be achieved ilk cut-out blow-ups of stars as shown below. Spot

along one wall of lobby. Tag line on last display panel, which you prepare locally, says:

A PINCH
OF THIS...

(you fresh thing!)

... ALL MERRILY TOGETHER IN “NAVY BLUES”!

THIS...
SHAKEN WELL.

Order “Lobby Display Stills” (5) - 50c - from Warner Bros. Still Dept., 321 W. 44th St, N.Y. C:
7

National RESISTOL HAT Campaign Stars “NAVY BLUES”!

[ESQUIRE AD] [PREPARED NEWSPAPER AD]
3-Way Tie-up!

l ESQUIRE AD pre-sells millions
a

N

HO dedesl ls . of Esquire readers with this half-
NE S page layout starring Jack Oakie.
- 9 WINDOW CARDS (20"x30")

" attractively colored for windows

Show Your Co/
And Make tal

~ FASHI

and counters are available to all
Resistol dealers. They’ll give you
these valuable displays in ad-
vance and current with run!

3 AD MATS for local dealers
" available on request to Byer-Rol-
nick, Garland, Texas. These news-
paper ads available in two sizes
—100 lines on one column and

100 lines on two columns. Great JACK OAKIE, one

of the stars of Warner

Bros naughtycal hit
“NAVY BLUES” looks

mighty Oakie-dokey in
DYINDOW CARD] his Resistol ENSIGN“

free space for your show]!

HoLLywoop’s newest color vogue is available
to you—just as it is to the stars—in Resistol’s
smart new Fall hat styles with that Self-Con-
forming Feature that guarantees a perfect fit.

“THE ENSIGN”

is priced at
-
Other styles
THE MOST COMFORTABLE up to
HAT MADE! $20

SOY LOSVLesets Sses.

—) > DEALER'S NAME

For local dealers names and

other information, write Mr. LEVEES TOD See Te
Harry Rolnick, Byer-Rolnick,

Garland, Texas.

In Full-Page Screenland Ad

The NAVY BLUES SEXTET is capturing the na-
tion. As a tribute to the six lovelies in the picture,
the Goldman Co. of Baltimore, Maryland (manu-
facturers of Freshy Playclothes) has created 6
dresses in navy blue. Here’s their own sextet
(shown in illustration at left) wearing the dresses
which form the basis of a full-page ad in SCREEN-
LAND magazine. Blowups of the ad and window
and counter displays available. These dresses are
sold in all leading department stores.

For information regarding local dealers,
special displays, etc., contact Mr. Harry
Goldman — The Goldman Co., 38-42 So.
Paca Street, Baltimore, Md.

ROYAL CROWN COLA Covers Nation With “NAVY BLUES”

PROMOTION

National CHESTERFIELD AD

ANN SHERIDAN i
ean te _ ‘arner

am for a Definitely MILDER
at Fo: COOLER BETTER TASTE

Cis everywhere know you can travelalong .
way and never find another cigarette that can match
Chesterfield for a Milder Cooler Better Taste.

It’s Chesterfield’s Right Combination of the world’s
best cigarette tobaccos that wins the approval of
smokers all over the country. Let the Navy’s choice be
your choice . . . make your next pack Chesterfield.

e
EVERYWHERE YOU GO They Salesfiy

Half page Chesterfield ad featuring NAVY
BLUES picture of Ann Sheridan, and copy on
picture, appears in thousands of newspapers

CASPAR-DAVIS HATS

Three hats styled especially for Ann Sheri-
dan, have been made by the Caspar-Davis
Millinery Company which has outlets
throughout the nation. Miss Sheridan has
posed wearing these hats on the “Navy
Blues” set and set of three stills is available
on order from Warner Bros. Still Depart-
ment—25c. Window and counter displays
featuring these stills are being sent to all
Caspar-Davis dealers. Contact your local
dealer to arrange your tie-up.

For further information, write: Mr.
Caspar R. Riese, Caspar-Davis Co.,
745 S. Broadway, Los Angeles, Calif.

Using billboards, newspapers and radio, Royal Crown

Cola tell the whole country about your showing of

“NAVY BLUES.” Here’s how they do it:

This 24-sheet in full-color is planted on 8, 000° bill-
" boards from coast-to-coast. Daily reader circulation
is an estimated 22,000,000.

fasté-fess/

SAYS ahcinig fii se

ANN SHERIDAN

“Royal Crown Cola’s tang and sparkle
suit my taste perfectly!“

se NAVY BLUES

Starring ANN SHERIDAN |
Another Warner Bro.
smash hit!

‘OW — glamorous Ann Sheridan knows which cola
rates No. 1 in taste! She drank leading colas from
unmarked cups, then voted one best-tasting. Her choice
was Royal Crown Cola—the same cola that has won $
out of 6 impartial, certified group taste-tests from coast
to coast! Give your taste a chance to vote on Royal Crown
Cola. Try the big 5¢ bottle that holds not one—but
TWO FULL GLASSES. Or treat the whole family with a
handy six-bottle home carton for 25¢. ok

QovAl iL. CR Ow,
«Best by Taste-lest

LOCAL BOTTLER’S

NAME AND ADORESS

This 500-line ad appears in 420 newspapers with a
" total circulation of 11,000,000.

3 A special comic strip has been placed in 300 news-
" papers with a total circulation of 11,000,000.

4 Radio plugs will be broadcast over 330 radio sta-
" tions which reach an estimated 28,000,000 listeners.

For information regarding local bottlers, ads,
etc., contact: Mr. Sam Harned, Batten, Barton,

Durstine & Osborn, Inc., 383 Madison Avenue,

_New York, N.Y.

ROYAL CROWN COLA
Blankets the Nation for YOU!

Navy Motif Cues a Full-Page
Dealer Co-op Ad Layout...

Contact your local newspaper advertising manager regarding a full-page layout
of co-op dealer ads tied together by the “Navy Blues” motif. Or, full page ad can
be placed by leading department store.

Banner line:

"The Ladies Salute the Navy with NAVY BLUES”

Ads sell fashions, millinery, costume jewelry, interior decorations—almost anything
with a Navy motif or Navy Blue color. Page also carries picture, star and theatre
playdate credits.

An adaptation of this co-op page layout is to have the paper run a special “Navy
Blues” section in which advertisers honor the picture as the ‘Picture-of-the-Month.”
Prospective advertisers include national tie-up dealers (see pages 8 and 9), music
shops, department and specialty stores selling Navy Blue clothing or Navy-inspired
accessories and costume jewelry.

KES

DEPARTMENT STORE
COOPERATION

Cooperating department store runs a
week of special sales while the pic-
ture is in town, featuring items with
the sailor motif, such as sailor blouses,
dresses with naval insignia, hats with
a dash of navy about them, insignia
jewelry. Store should also feature
Navy Blue clothes. Store in advertise-
ments announces that the sale will
start with the opening of the picture
and last for the run of the show.

NAUTICAL FASHION
SHOW FOR LADIES

Many of the newest fashions in
women’s clothes, accessories and cos-
tume jewelry are inspired by naval
uniforms and insignia. With coopera-
tion of local department store, stage
a “Navy Blues Fashion Show” in your
lobby, on your stage or in the depart-
ment store auditorium. Display fea-
tures newest styles along these lines.
Get newspaper coverage and window
space plus department store ad.

TWO BIG MAGAZINE
FEATURES READY!

September issues of ESQUIRE
and SILVER SCREEN are both
scheduled to carry important
breaks on “Navy Blues," as
we go to press. Here's hew you
can put them to work locally:

l. ESQUIRE — Full page photo

of Ann Sheridan by Hurrell in
addition to a story about her by
Donald Hough. Get this issue and
blow up photo and story for lobby.
Esquire is distributing over 2,000
two-color posters on Ann Sheri-
dan in “Navy Blues” to their deal-
ers. Posters are 22” x 28”. You can
arrange for additional newsstand
cards and window streamers.

2. SILVER SCREEN _ Double

spread of “Navy Blues” fashions
which can be adapted to your
other fashion promotions. If local
stores can duplicate these fash-
ions, use spread for window dis-
plays and tie-up ads. Also cover
this with newsstand cards, maga-
zine inserts and window strips.

Ke Ee

DESIGNING CONTEST

Most women are amateur fashion
designers, many of them making or
redesigning their own clothes. In a
tie-up with leading department store
offer prizes for best nautical fashions.
Contest can be general or limited to
students in fashion designing schools.

Nautical Novelties for a Ship-Shape Advance Bally!

<=NAVY CAP FOR GIVEAWAYS

Fun for Evety
Sere, A Fle * JACK OAKIE “ than 7 iy
"3 trailers for your show. When cut out and as-

é

t Eves Swell for the kids — making ‘em all walking
% Bit

ANH nioet ack HALEY ” WAVY
es . sTRAND *x Now Playing

sembled per instructions it makes a sturdy
sailor's cap. Printed on cardboard, 71/4" x 14”.
Prices include imprint: 1M — $9.50; 3M — $9.00
per M; 5M — $8.50 per M; 500 — $5.50.

DIRECTIONS

Cut eut beth parts of the Sailor Hat, oround the edges ofthe design.

Then fold beck the four ends on dotted line 3.

Place front and beck pieces together, with the short folded ends turned
in, end fasten the twe short pieces together, using @ paper clip, © pin, er just
paste them together.

If hat size is too small, epen the ends, and fold on line 2, then re-fasten ox
before, Hf still too smell, open the ends and fold on line |.

Weer the hat et on angle, ot in illustration.

CLOTH SAILOR HATS FOR STAFF———»>

Put these on all ushers, soda clerks, newsboys and all per-
sons participating in street ballys. Adult size furnished
unless “children” specified. Prices: 4-20—25c each; 25-50—
22c each; 60-100—19c each; 110 or over—17c each. Imprint
$1.50 for any quantity.

Order direct from Economy Novelty & Printing Co., 225 West 39th Street, New York City

DOODLERS DOODLE
IN YOUR LOBBY

Everybody likes to paint mustaches
on billboard posters. Why not then
give your patrons a chance to get rid
of this universal inhibition this way—
and win a lot of laughs and interest
at the same time. All you need do is
post several one-sheets in lobby, pro-
vide crayons and invite patrons to
doodle their best—or their worst. The
results alone will make a laugh-pro-
voking display for effective use in your
lobby or out front.

WELCOME NAVY

Recently when the fleet came into
New York, all the merchants in town
cooperated by welcoming the fleet in
their ads and running special navy
items in honor of it. Main Street mer-
chants might be willing to come in on
a special “WELCOME — ‘NAVY
BLUES’ ” promotion, with welcome ads
and window displays. Stores, of
course, will plug their own specials
such as sailor blouses, dresses of
navy pattern and navy slack and
play suits and naval costume jewelry.

WARNERS’ TRAILER

is full of gals, gobs and glee...
an eye-filling send-off for your
showing. Book it now at your Vita-
graph Exchange and start it sell-

ing at every show—two weeks in

advance.

GOBS AND GALS!

Stage a newspaper contest to select
a “Sextet of Navy Blues Girls” to be
escorted by six sailors to the opening
of the picture, first taking them to din-
ner, and after the picture to a night
spot. The contest to be a letter-writing
one, the winners to be selected through
the excellence of their letters on “Why
I Would Like to Entertain a Gob.” The
girls selected will be referred to as
“(City’s) Navy Blues Sextet.” Some-
one of the paper should introduce the
Sextet to the sailors, the meeting to be
broadcast. A layout of pictures, of the
introduction, going to the theatre, din-
ing dancing the Sextet making up to
greet the boys, etc., is good for open-
ing day break. The sailors could be
selected by the newspaper from the
Navy Base or through some patriotic
organization such as the USO.

Hog-Calling Contest

Many of the boys in the U. S. Navy, in the Naval Reserves, the
Coast Guard and other branches of sea service, come from the
Middle West and other farming sections, and also, some are
possibly members of the famous 4H Club. A “Hog-Calling Con-
test” arranged to take place in any centralized section of town
(even indoors) would be an unusual event to residents of your

city. A hog-calling contest ties up with the picture, as Ann Sheri-
dan is made love to by a farm boy, with his hog-calling tech-
nique. The contest could be arranged between members of
different branches of the service especially where there are
naval bases, training schools, Coast Guard stations, etc. If too
far inland, naval men can be selected while visiting in town and
could be teamed against local boys. The winners of the contest
are awarded prizes donated by merchants and also are guests
of the theatre to see the picture.

SHERIDAN vs. HARVARD

Ann Sheridan has been thrice hon-
ored by the editorial staffs of Har-
vard's famous journals, The Lampoon,
The Crimson, and The Harvard Ad-
vocate. The former publications have
had a long-standing feud with Miss
Sheridan. The Advocate, however,
offered Miss Sheridan an honorary
editorship of the literary journal. Ask
the local Harvard Alumni to state on
which side of the fence they stand via
an Inquiring Reporter newspaper or
radio stunt. Also have the Alumni or
local Harvard Club tender a testi-
monial to Miss Sheridan.

“OOMPH” AGAIN!

Ann Sheridan is known as the “oomph
girl.” How about running a contest to
find the local high school girl with the
most “oomph”? You could get together
with high school student leaders and
they could arrange the details. The
contest winner is feted before and at
the opening. Pick her by balloting,
using the back of heralds as ballots.

“Navy Blues” Sextet on National Tour!

SELL THE SEXTET!

Spotted throughout the pages of this
press book are many ideas based on
the fame of the gorgeous galaxy of
gals known as the “Navy Blues” Sex-
tet. Each has been planned to capi-
talize fully for you the tremendous
public acceptance this sextet has
achieved. Here are two additional
ideas:

Day after opening have news-
paper assign a Battle Page on
which old timers state that the
Floradora Sextet were unbeatable
—and a contingent of youngsters
say that the “Navy Blues” girls
can't be topped. Tag line can
state that the “Navy Blues” Sex-
tet will appear as the Floradora
Belles in Warners’ forthcoming
“Tell Me Pretty Maiden.”

Lobby contest shows blow-ups
of each of the sextet with patrons
voting for the most beautiful one.
Keep score board nearby show-
ing daily tally.

Starting early in September, the most photographed group of
beauties in the history of the film industry — the Navy Blues
Sextet — takes wing on a cross-country theatre tour of 16 cities.
From Hollywood they fly across country to New York, with
engagements following in: BOSTON, PHILADELPHIA, BALTI-
MORE, WASHINGTON, PITTSBURGH, CLEVELAND, INDIAN-
APOLIS, DETROIT, CHICAGO, ST. LOUIS, KANSAS CITY,
OMAHA, DENVER, SALT LAKE CITY and SAN FRANCISCO.
Be sure to gather together all press publicity on their appear-
ance in the key city nearest your town for lobby display.

ADVERTISING SECTION

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: HERBERT ANDERSON - JACK CARSON
JACKIE C. GLEASON - Directed by LLOYD BACON

Screen Play by Jerry Wald & Richard Macaulay and Arthur T. Horman & Sam Perrin

From a Story by Arthur T. Horman + A Warner Bros.-First National Picture

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JACK CARSON
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Directed by LLOYD BACON

Cooperation!

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Directed by LLOYD BACON

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17

FOR THAT
WONDERFUL
WHIRLWIND OF

The Hit That ‘
Introduces the

NAVY BLUES
SEXTETTE

A Fleet of Songs!

“Navy Blues’, ‘In Waikiki’,
“You're a Natural’,‘When Are
We Going to Land Abroad’!

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Directed by LLOYD BACON

Screen Play by Jerry Wald & Richard Macaulay and Arthur T. Horman & Sam
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also

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Mat 213—61/, inches x 2 columns (178 lines) —30c

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SHERIDAN -OAKIE- RAYE HALEY

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From a Story by Arthur T. Horman « A Warner Bros.-First National Picture

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Order Mat 115 — 15c¢

HERBERT ANDERSON « JACK CARSON « JACKIE C. GLEASON '

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Screen Play by Jerry Wald & Richard Macaulay and Arthur T. Horman & Sam Perrin
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Vitaphone Shorts Subjects Official Billing
HOLLYWOOD NOVELTIES shows us “Polo With The Stars” with WARNER BROS. 40%,
Buddy Rogers, Jack Oakie, and Joe E. Brown. Something a little Pinsarke. |. 1ae: Peepedia 5%,

different. 7301—Hollywood Novelties—10 mins.

LOONEY TUNES says “Notes To You.” Porky and his pals are
back again in a fast paced reel that’s made for fun. 7601—
Looney Tunes—7 mins.

MERRIE MELODIES featuring “Inki And The Lion” in Technicolor.
Little Inki sets out hunting wild animals, 6723—Merrie Melodies

“NAVY BLUES” =

with

ANN JACK MARTHA JACK

| SHERIDAN OAKIE RAYE HALEY

(Note: Oakie must have 2nd position; Martha Raye, 3rd; Haley, 4th.
Haley’s name must be in same size type as Oakie’s. No male member
of cast may be billed in larger size type than name of Oakie.)

HERBERT ANDERSON e JACK CARSON e JACKIE C. GLEASON 20%

—7 mins.

BROADWAY BREVITIES turns to the “Happy Faces” of Mack
Sennett days for a riotous old time slapstick comedy. 6209—

Broadway Brevities—20 mins. and the

BEAUTIFUL “NAVY BLUES SEXTET’ 257%
HOLLYWOOD NOVELTIES has “Trouble In Store” with the ae
Grouch Club and Arthur Bryan in an unusually hilarious fun DIRECTED BY LLOYD BACON 25%
can smn Mat Noveltics—10 mins. Screen Play by Jerry Wald and Richard Macaulay 3%,
SPORTS PARADE in Natural Color shows us how “It Happens eS et tee nae rons 3%
On Rollers,” featuring the country’s leading roller skaters, among From’ aes ay. Laraic T. Horman 8
them lovely Gloria Nordskog. 6409—Sports Parade—10 mins. Ge a egg Ve Pont rae ae eS

21

THE
Margie Jordan’... wou.
Cake tare ok ors
Litthelle Botton... oe ee
Powerhotisexbélfon 23505 et
Homer Matitews , = 1.2.
Buttes: Johnson? 6 i se
Tere ee eR eae ee
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JOSE cys ss e+ > corks eas

CAST

ANN SHERIDAN
JACK OAKIE
MARTHA RAYE
JACK HALEY
Herbert Anderson
. Jack Carson
Jackie C. Gleason
William T. Orr
Richard Lane
John Ridgely

and
THE NAVY BLUES SEXTET
Katharine Aldridge, Georgia Carroll, Marguerite Chapman,
Peggy Diggins, Loraine Gettman and Claire James

PRODUCTION STAFF

Directed by LLOYD BACON

Screen Play by Jerry Wald and Richard
Macaulay and Arthur T. Horman and
Sam Perrin; From a Story by Arthur T.
Horman; Director of Photography, Tony
Gaudio, A.S.C.; Film Editor, Rudi Fehr;
Sound by C. A. Riggs; Dance Sequences
Photographed by Sol Polito, A.S.C., and
James Wong Howe, A.S.C.; Dialogue
Director, Eddie Blatt; Gowns by Howard
Shoup; Art Director, Robert Haas; Dance
Numbers Directed by Seymour Felix;
Technical Advisor, J. J. Giblon; Special
Effects by H. F. Koenekamp, _A.S.C.;
Music and Lyrics by Arthur Schwartz and
Johnny Mercer; Orchestral Arrangements
by Ray Heindorf; Musical Director, Leo
F. Forbstein; Makeup Artist, Perc West-
more.

This Picture Produced Under the Auspices
of the Motion Picture Committee, Co-
operating for National Defense.

22

THE STORY

(Not for Publication): As the battleship Cleveland ap-
proaches Honolulu, Cake O'Hara (Jack Oakie) and
Powerhouse Bolton (Jack Haley), two slap-happy gobs,
are eagerly looking forward to shore leave. Financial
phenaglers both, they are always looking for ways to
turn a dishonest penny, and think that they've found it
when they run into Homer Matthews (Herbert Anderson)
in Honolulu. Homer is the navy's best gun pointer and
he confides to the boys that he has just been transferred
to their ship. Cautioning him to secrecy, they proceed to
place heavy bets on the Cleveland's winning the navy
gunnery contest, In Honolulu they also encounter Power-
house's wife Lillibelle (Martha Raye), out to collect her
alimony. She and Margie (Ann Sheridan) are entertainers
at a night club there, and when the boys run into a snag
with their easy-money scheme they appeal to Margie
for help. It seems Homer's enlistment is up and he in-
tends to leave the navy to go back to his farm in lowa
—the day before the gunnery contest. Margie's job is
to make him fall in love with her and reenlist so he can
stay near her. Homer falls, but hard, until some of the
other sailors tell him of the plot. He has reenlisted, but
the day of the contest he is so miserable that he can't
even point a gun. Margie saves the day, however, by fly-
ing out in a plane over the Cleveland and signalling to
Homer that she really does love him. (Running Time:
108 minutes.)

Navy Blues’ Gala Musical
With All-Star Comedy Cast

Forsaking fight and frenzy
for fun and frolic, “Navy
Blues,’ Warner Bros. picture
coming to the Srand Theatre
Friday, will uncork a barrel of
mirth and music as Ann
Sheridan, Jack Oakie, Martha
Raye, Jack Haley and the
Navy Blues’ Sextet outdo
themselves in a comedy of er-
rors.

The only battle in this bat-
tleship picture is a battle of
wits and wisecracks and the
guns constantly roar out sal-
vos of frivolity even in target
practice.

The story is the amusing
tale of two slap happy gobs
on the U.S.S. Cleveland who
get into double trouble in
Hawaii by trying to evade
two gallivanting gals, and by
trying to filch their ship-
mate’s pay.

The gobs are played by Jack
Oakie and Jack Haley, the
girls by Ann Sheridan and
Martha Raye. In the picture
Martha, as Haley’s ex-wife, is
trailing him in quest of ali-
mony. The last time she
caught up with him was in
San Diego where he swore
she was an international spy
and had her thrown into jail.

To win more Navy cash the

‘ gobs are in search of a way

to assure the Cleveland’s win-

ning the fleet gun target title.

They bump into Herbert An-
derson, playing a quiet, corn-
fed little tar from the U.S.S.
Wisconsin, who has_ been
transferred to the Cleveland.
When they discover that he
happens to the world’s great-
est gun pointer, they take him
in charge, hide his identity
and bet the Wisconsin sailors
15 to 1 that the Cleveland will
win the target championship.

In need of ready cash to
press their bets the gobs hit
up a hardboiled petty officer
(Jack Carson) for some front
money with the promise he’ll
get it back with plenty of in-
terest the next day. They
then pawn the ship’s trophies
for additional coin.

When the two Jacks learn
that Herbert’s enlistment will

be up the day before the tar-
get contest and that he will
not reenlist because he’s home-
sick for his farm in Iowa, they
grow frantic. To recoup their
lavish bets they parade Her-
bert around the island reveal-
ing his identity hoping that
the Wisconsin boys will call
off their bets. The gobs find
out, however, and let the bets
ride.

When Carson discovers he
is being bilked and the sailors
learn their ship’s’ trophies
have been pawned they chase
Oakie and Haley into a fash-
ionable luau where Ann
Sheridan is dancing. They
grab a couple of spare grass
skirts and join the chorus.

Begging the furious gobs
for another chance to get back
the money and redeem the
ship’s trophies, they prevail on
Ann to play up to Anderson
to get him to reenlist. Ann
consents and pretends that she
is a farm girl. After learning
that Anderson holds a num-
ber of hog calling titles she
waxes enthusiastic over his
prowess. He has just about
fallen in love with her when
some of the Wisconsin szilors
tip him off.

From then on the plot gets
even more complicated until
Ann realizes she actually is in
love with Herbert and she has
to hog call and hog collar him
to prove it. The Cleveland
wins the target championship
and everything ends in a nauti-
cal ship-shape fashion.

The Navy Blues Sextet, a
beauteous crew composed of
Peggy Diggins, Georgia Car-
roll, Loraine Gettman, Mar-
guerite Chapman, Katherine
Aldridge and Claire Jones,
gets a chance to swing into
some unusual Hawaiian har-
mony, singing “In Waikiki,”
“You’re a Natural” and other
song hits written for the pic-
ture by Johnny Mercer and
Arthur Schwartz.

The picture was produced
by Hal B. Wallis and directed
by Lloyd Bacon from a story
written by Arthur T. Horman,
and adapted for the screen.

Still NB 66; Mat 205—30c

THE NAVY HAS LANDED and Ann Sheridan (right) seems to have the
situation well in hand. With Jack Haley, Martha Raye and Jack Oakie, she
heads the cast of the maritime musical, ‘Navy Blues,"" which sails into the

Strand Friday.

Here's a Foto-Feature with Plenty of
Eye-Appeal. It's a Swell Advance Blurb
for Newspaper Planting or for a Blow-
Up in Your Lobby.

To find the six beauties to be featured as
the Navy Blues Sextet, Warner Bros. can-
vassed the Navy and had no trouble at
all persuading the far from reluctant
sailors to choose from the hundreds of
photographs shown to them. Result — the
scintillating sixsome shown in action on
this page. Their names — Kay Aldridge,
Georgia Carroll, Loraine Gettman, Claire
James, Marguerite Chapman and Peggy
Diggins. The phone numbers? — sorry!

The girls shared a big dressing room
on the set. While waiting to be called
for their scenes, they had bull ses-
sions, did each other's nails, etc. On
the foreground bed are blonde
Georgia Carroll and Loraine Gett-
man, two former models whose pho-
tographs you've seen hundreds of
times. On the adjoining bed (left to
right) Claire James, a recent Miss
America, Peggy Diggins and Mar-
guerite Chapman, two more models,
and Kay Aldridge, labeled ''the most
beautiful girl in America," by Billy
Rose. Lucky photographer!

The Sextet is decorating "Navy Blues," a
cinematic thesis with Ann Sheridan, Mar-
tha Raye, Jack Oakie and Jack Haley, the
aim of which is to prove that a gob's life Their bathing suits are their working clothes. And
can be a merry one. Accompanying pho- ce ei eee
tographs show the busy beauties during ene ee ieee
a typical day on the set of "Navy Blues."

While they're at it, the Sextet makes "contact" with one of the
Navy's big babies. Let 'er go, girls!

Up the ladder! "Navy Blues'' may mean the
see spesncerecnore: start of a really important movie career for

any or all of the six. They've got everything
else, and playing opposite such veterans as
Ann Sheridan, Martha Raye, Jack Oakie and
Jack Haley is giving them vital experience.

Join the Navy? It's a pleasure! That's the way
Bud Jones of Los Angeles feels about it as he
prepares to sign on the dotted line. The girls
are doing their bit for Uncle Sam's first line of
defense by acting as pro tem enlistment officers.

Dance Director Seymour Felix puts
the girls through a practice session
for the movie. They do a hula in a
South Sea Island locale for one
scene of "Navy Blues."

Ann Sheridan, who climbed the glamour road to top stardom, THE END .. . but it will probably prove to be only the beginning
helped the girls along with many friendly tips. Here they're of the road to fame and fortune and film stardom for the lithe-
shown with her in a scene from the picture. some lovelies of the Navy Blues Sextet.

Mat of Art and Type Available. Order Mat "NB 501B"—60c—From Campaign Plan Editor, 321 W. 44th St., N. Y. C.

"NAVY BLUES'—PUBLICITY

Ann Sheridan Tops Cast
Of Gay New Musical

Full of gals, gags and gor-
geous sets, “Navy Blues,” is
an eye-filling filmusical which
begins a local engagement at
the Strand Friday. Concerned
with sailors on leave in Hono-
lulu, it has an all-fun cast
headed by Ann Sheridan and
including Jack Oakie, Martha
Raye, Jack Haley, Herbert
Anderson, Jack Carson, Jackie
C. Gleason and the Navy Blues
Sextet, six of the loveliest
girls Warner Bros. could find
anywhere.

Working with an_ allout
budget, Art Director Robert
Haas shot the works in con-
cocting 10 huge sets on the
Burbank lot and two more on
locations at Laguna Beach,
Calif., and San Diego.

These include authentic rep-
licas of whole sections of
Honolulu, including the main
street itself, as well as por-
tions of Waikiki Beach (at
Laguna) and an actual repro-
duction of the principal naval
landing dock at Pearl Harbor,
built in San Diego.

Ten elaborate dance rou-
tines in which beauties of the
show world as well as native
dancers participate were de-
vised by Seymour Felix, the
man generally credited with
the late Flo Ziegfeld’s brilliant
success. Felix has also con-
ceived special dances for
Miss Sheridan and Miss Raye,
cast as Honolulu night club
entertainers. Their costumes,
to say the least, are interest-
ing.

Apparently it took a filmu-
sical having the healthy pro-
portions of “Navy Blues” to
lure Arthur Schwartz away
from Broadway. The brilliant
New York tunesmith has suc-

Gags, Gols, Gals
Go Hand-in-Hand
In ‘Navy Blues’

“Navy Blues,” a story of
reckless gobs and gorgeous
gals frolicking on and off a bat-
tleship in Hawaii, and starring
Warner Bros. cinema clowns
Ann Sheridan, Jack Oakie,
Martha Raye and Jack Haley,
will start at the Strand The-
atre here Friday.

In this Potpourri of comedy,
sailors Jack Oakie and Jack
Haley try to filch their ship-
mate’s paychecks and pawn
their battleship’s trophies with
almost disastrous results; Ann
Sheridan both hog calls and
hog collars her man Herbert
Anderson; and Martha Raye
chasing her ex-husband, Jack
Haley, gets thrown into jail
accused of being an interna-
tional spy.

The plot revolves around
Gobs Oakie and Haley who go
to great lengths to see that
their battleship, the Montana,
wins the fleet gunnery cham-
pionship, and they go to even
greater lengths to see that
they win the bets which they
have made at 15 to 1 with the
tars of the U.S.S. Wisconsin.

Music and dancing by the
Navy Blues Sextette, dressed
in hula skirts and leis feature
the production’s softer mo-
ments. “In Waikiki,” “Your a
Natural,” and other song hits
of the show were written by
Johnny Mercer and Arthur
Schwartz.

The picture was directed by
Lloyd Bacon and produced by
Hal B. Wallis from a_ story
written by Arthur T. Hor-
man.

24

cessfully balked all previous
efforts on the part of Holly-
wood producers to secure his
services for films.

You’ve heard a lot of
Schwartz tunes. They include
“Dancing in the Dark,” “Give
Me Something to Remember
You By,” “Louisiana Hayride,”
“I See Your Face Before Me,”
“I Love ‘ Louisa,” “You and
the Night and the Music,”
“Tennessee Fish Fry,” ‘‘Good-
bye Jonah,” “An Old Flame
Never Dies” and “You and I
Know. “Navy Biies is
Schwartz’s initial Hollywood
assignment, and for it he has
written a half-dozen songs for
the principals to sing and
dance to. The result is some-
thing just a little short of ter-
rific.

Jerry Wald and Richard
Macauley, two of Warner
Bros.” brighter boys, have
cooked up a script for the pic-
ture which is designed ex-
clusively for laughs. Script is
based on a story by Arthur
T. Horman.

And because no filmusical is
worth its footage unless there
are lots and lots of pretty
girls weaving in and out of
camera range, “Navy Blues”
has them, too. To make sure
that the film has the type of
beauties sailors like best. War-
ner Bros. submitted photo-
graphs of hundreds of girls to
gobs stationed throughout the
country. The girls finally
chosen by the sea-going boys
form the Navy Blues Sextet.

Still AS 903; Mat 102—15c

EYEFULL OF OOMPH—or, in other
words, Ann Sheridan, who takes over
the Navy in her newest starring role.
Film is "Navy Blues," coming to the
Strand on Friday.

‘Navy Blues’ Brings Back

Cycle of Film Musicals

Cheerful people everywhere
as well as those who would
like to find some reason to be
cheerful, will welcome the an-
nouncement that screen mu-
sicals, those flashy, tuneful,
hilarious pictures such as
helped drag the nation out of
its financial doldrums eight or
nine years ago, are back.

“Navy Blues,” the first of
several musical pictures from
Warner Bros., with a nautical
background and with Ann
Sheridan, Jack Oakie, Martha
Raye, Jack Haley, Eddie Al-
bert and the “Navy Blues Sex-
tet” of beautiful girls opens
on Friday at the Strand The-
atre. The big idea of this pic-
ture is to provide the best fun
for the most people.

Like the now famous pic-
ture, “42nd _ Street,” with
which Warners helped coun-
teract the low spot of the late
depression, the days of closed
banks and the inauguration of
President Roosevelt for his
first term, “Navy Blues” ar-
rives as an_ entertainment
bright spot in a period of un-
certainty and concern over a
new world war. Warner Bros.
hope it will be as much of an
omen of better things as was
the other, earlier picture.

The same company is pre-
paring three other musical
subjects of equal importance
and promise. One of these,
called “Yankee Doodle Dandy,”
will star James Cagney in the
story of George M. Cohan’s
life and career, bringing in

ON THIS PAGE—Five specially written advance stories de-
signed to sell the gals, gobs and gag angles of the picture.
Start planting them week before your playdate.

‘Navy Blues’ All for Fun, and Fun for All

Warner Bros., who several
years ago were giving us the
biggest, most glittering, girl-
studded musical pictures to
emanate from Hollywood, has
returned to that gay medium
with “Navy Blues,” an eye-
filling comedy set to music,
which is coming to the Strand.

Heralding the return to the
screen of Ann Sheridan for
her first film in approximately
six months, ‘Navy Blues” also
brings Martha Raye out of
temporary Hollywood retire-
ment. In addition, the cast in-
cludes Jack Oakie, Jack Haley,
Eddie Albert, Jack Carson and,
new to films, Jackie Gleason
of night club fame.

Elaborately set and elab-
orately cast, “Navy Blues” was
written by Jerry Wald, its co-

GLAMOR GALORE in the Navy Blues Sextet.

producer, and Richard Macau-
lay strictly along laugh lines.

Lots of pretty girls includ-
ing the “Navy Blues Sextet,”
the six girls selected by the
gobs of the U. S. Navy as the
loveliest lookers in Hollywood,
and lots of gags for the prin-
cipals to bandy about are fea-
tured in “Navy Blues,” which
is designed for the express
purpose of entertaining the
customers along the lush, ex-
travagant lines of all-out eye
and ear pleasure.

Songs for the big musical
were written by Arthur
Schwartz, Broadway’s clever-
est tunesmith, composer of
such favorites as “Louisiana
Hayride,” ‘Dancing in the
Dark,” “I Love Louisa,” “You
and the Night and the Music”

and “Give Me Something to
Remember You By.” This
marks Schwartz’s initial Hol-
lywood venture.

Elaborate dance routines for
the film were devised by Sey-
mour Felix, veteran choreog-
rapher who staged some of
the great Ziegfeld’s most
memorable Broadway suc-
cesses and who brought big-
scale musicals to Hollywood
nearly a decade ago.

Fast, funny, and flip, “Navy
Blues” has been dished up in
highly digestible form, with
comics Oakie and Haley carry-
ing the ball for laughs and
the delectable Ann Sheridan,
together with a fresh and eye-
filling crop of cuties putting
their curves where they do the
most good—on the screen.

Still NB 711; Mat 301—45c

Left to right, they're Peggy Diggins, Marguerite Chapman, Georgia

Carroll, Katharine Aldridge, Loraine Gettman and Claire James and you'll be seeing them in "Navy Blues."

: Macaulay,

many of his famous hit songs
from New York stage suc-
cess.

Another proposed musical
picture is temporaily called
“The Life of Gershwin,” and
this, as the title indicates, will
deal with the musical career
of the young genius who wrote
music that the whole world
recognizes and loves.

“Carnival in Rio” is the
fourth musical which Warner
Bros. plans to make this sea-
son to add to the gaiety—and
good will—of nations. This is
to be a South American story
without the usual phoney
South American atmosphere
but with more understanding
and a real respect for our
Latin neighbors. This picture
will be filmed in Technicolor.

The motion picture industry
has been triumphing over the
obstacles of wartime condi-
tions and feels that the rein-
troduction of musicals with
their brilliance, color and
gayety, will add still further
assurance of continued popu-
larity for American films the
world over.

A bright comedy script, a
tuneful musical score with
four songs that seem destined
to be the nation’s next hits,
and a number of highly orig-
inal production numbers, which
were directed by the late Flo
Ziegfeld’s ace dance director,
Seymour Felix, are the ingre-
dients which make “Navy
Blues” as tasty a dish of musi-
cal film fun as the screen has
ever cooked up for the enter-
tainment and delight of thea-
tre audiences. The picture was
directed by Lloyd Bacon, vet-
eran film director.

Two Queens and
Four Jacks Head
‘Navy Blues’ Cast

If poker hands mean any-
thing to a movie cast, Warner
Bros. has better than an all-
pictures full house in “Nevy
Blues,” the big filmusical
which opens Friday at the
Strand.

Four Jacks and two Queens
would be an over-size hand in
anybody’s poker game and
that’s exactly what “Navy
Blues” is holding in its big,
all-fun cast. .

Ann Sheridan and Martha
Raye are the Queens. Jack
Oakie, Jack Haley, Jackie C.
Gleason and Jack Carson are
the Johnnies, and for good
measure, although he doesn’t
fit into the poker arrange-
ment, are Herbert Anderson,
geting the biggest break of his
career, and six de-lovely girls
dubbed the Navy Blues Sex-
tet.

In contriving “Navy Blues,”
Hal Wallis, Warner Bros. ex-
ecutive producer, has gone all-
out for loveliness and laughs.

Sparkling songs were writ-
ten for “Navy Blues” by Ar-
thur Schwartz and Johnny
Mercer. Extravagant, girl-
studded dance routines were
concocted by Seymour Felix,
the man who staged all of the
late Flo Ziegfeld’s greatest
successes. A laugh-a-minute
script, contrived to give full
scope to the four Jacks’ wise-
cracking (plus lots of nifties
for Miss Sheridan and Martha
Raye) was written by Richard
Jerry Wald, Sam
Perrin and Arthur T. Horman,
from a story by Arthur T.
Horman. Lloyd Bacon directed.

"NAVY BLUES'—PUBLICITY

Still NB 117; Mat 206—30c

ON THE BEACH AT WAIKIKI—Jack Oakie tries to make a little time with
Ann Sheridan—and who can blame him? Scene is from their new filmusical,
“Navy Blues,"’ which opens today at the Strand Theatre.

Jack Oakie’s Clowning

Swell in ‘Navy Blues’

“Put a cap and bells on
him,” wrote one critic, “and
you have Jack Oakie—a court
jester with a broad streak of
sentimentality that hides under
the cloak of
A: P2106. OWs

# pictures for
: lo, these last
713 years, is
; peddling the
: Same sort of
: antics now, in
Warner
Mat 104—15c Bros.’ “Navy
Blues,” as when he _ first
stepped before Hollywood’s
cameras in 1928. Jack knows
what audiences expect of him
and he’d be the last man to
vary his type of zaney humor.
There’s only one noticeable

change in the early-days Jack
and the Oakie of today. That’s
a more than sizeable girth, ac-
quired somewhere along the
way. Jack weighs in at about
60 pounds more today than
when he first hit Hollywood.
Everything else about the
man is much the same, includ-
ing the hoarsely delivered
wise-crack, the love for laughs
and other clowns about him
with whom to trade banter.
In this direction he’s well
fixed at present, for in “Navy
Blues” he’s cast with Martha
Raye, Jack Haley, Jackie C.
Gleason of New York night
club fame and Jack Carson, no
mean wags themselves. Jack’s
also finding that Ann Sheridan,
who heads the large filmusi-
cal’s cast, has a wit of her own.
In fact Jack’s pretty darned
happy about his role in “Navy
Blues.” It’s the kind of clam-
bake in which he feels at home.

Still NB 65; Mat 207—30c
“WHO, ME?" Jack Oakie wants to know and Jack Carson says, "Yes, you!"
Jack Haley (left) and Oakie play slap-happy gobs and Carson their long-
suffering superior in "Navy Blues," new comedy with music.

/ Navy Blues” Sails

(Review )

Into the Strand

With A Cargo of Fun for Everyone

“Navy Blues,” Warner Bros.’
streamlined musical comedy
which comes to the Strand
Theatre Friday, trips the light
fantastic from the opening
scene to the closing grand
finale 108 minutes later.

Here is a compote of mirth,
melody, dancing and_ song
hits seasoned well to please
the entertainment appetite of
the most epicureanized theatre
goer.

Choicest plums in this movie
dessert are the dancing-sing-
ing comediennes, Ann Sheri-
dan and Martha Raye, and
the boisterous buffoons, Jack
Oakie and Jack Haley.

The story which skips
around on and off the battle-
ship Cleveland anchored in
Hawaiian waters, finds the
Jacks hopping about from the
frying pan into the fire every
time. Their bag of pranks is
as full as old Santa’s toy sack
at Christmas time.

Haley accuses his ex-wife,
Martha Raye, of being an in-
ternational spy and has her
thrown into jail. Oakie pawns
the ship’s trophies and can’t
get them back. Both clowns

Still NB 75; Mat 108—15c
A GIRL AND HER GOB—Ann Sheri-
dan and Herbert Anderson go ro-
mantic for this scene in "Navy Blues,"
gay musical funfest at the Strand.

Ann Sheridan's
Six Star Steps

Ann Sheridan, who is doing
all right for herself in Holly-
wood, recently formulated Six
Commandments for a_half-
dozen girls who hope to do as
well.

The girls are the Navy Blues
Sextet, and all are getting
their first good movie break in
Warner Bros.’ “Navy Blues,”
in which Ann stars.

Here are Ann’s Command-
ments:

1—Everyone will kid you in
Hollywood except your mirror.
Keep it polished.

2—Be a good trouper and
let the close-ups fall where
they may.

3—Be nice to prop men: the
producers can (and do) take
care of themselves.

4—Know thy cutter — he’s
your bread and butter.

5—Look for the silver lin-
ing, but keep an eye out for
any loose gold floating around,
too.

6—Honor thy diet, else the
avoirdupois shall inherit the
girth.

The girls to whom Miss
Sheridan issued her Com-
mandments are Peggy Diggins,
Marguerite Chapman, Kay
Aldridge, Claire James, Geor-
gia Carroll and Loraine Gett-
man of the Navy Blues Sextet.

kidnap the fieet’s champion
gun pointer, Herbert Ander-
son, who has been transferred
to their ship, and bet their
shipmate’s pay checks on the
outcome of the target title.
When their chicanery doesn’t
work they get chased all over
the island and end up in a
couple of hula skirts where
they do a swing version of the
hula with Ann Sheridan, a
bevy of native dancers and
the Navy Blues Sextet.

The only thing “right” that
the Jacks do is to lead Ann
Sheridan into the arms of gun
pointer and hog caller Her-
bert Anderson to serve their
own ends. Complications are
so frequent they trip over each
other and the picture is 108
minutes of laughs.

Song hits “In Waikiki’ and
“You’re a Natural,” as well as
others written by Johnny Mer-
cer and Arthur Schwartz, get
a spring board swan dive into

melody fame from the throats
of Ann Sheridan, Martha Raye
and the Navy Blues Sextet.
The Sextet, a panoply of color,
beauty and dancing grace, is
composed of Peggy Diggins,
Georgia Carroll, Loraine Gett-
man, Marguerite Chapman,
Katharine Aldridge and Claire
James.

Lloyd Bacon’s direction is
super-smooth, weaving the big
song and dance numbers in
with the story sequeneces with
perfect integration. Perform-
ances are all well-keyed for
comedy, and Ann Sheridan is
at her best in the role of the
cynical show girl who goes
soft over a country-boy gob.
Herbert Anderson, a_ screen
newcomer, makes the most of
this role and shows promise
as an up-and-coming leading
man with a grand comedy
flair.

If it’s fun you want, “Navy
Blues” is your picture!

Busy Comic Jack Haley
Wishes He Were Twins

Hollywood thinks it owes
starry-eyed Jack Haley an
apology for not discovering
him sooner and keeping him
busier, but Jack doesn’t agree.

He’s glad he caught on as
early as he did, and certainly
he couldn’t be any busier than
he is today. He’s in practically
every scene of Warner Bros.’
“Navy Blues,” the big filmusi-
cal with a cast including Ann
Sheridan, Jack Oakie, Martha
Raye, Jack Carson, Herbert
Anderson and the Navy
Blues Sextet.

His commitments are stacked
up six deep ahead of him and
when Hollywood can spare the
man, Broadway is poised ready
to spring at him. Jack Haley
reverently wishes there were
two or three of him, so one of
him could get a rest now and
then.

Jack Haley was born in
Boston, Mass., on August 10
and, in spite of a father, John
Haley, who wished him to fol-
low in his footsteps as a deep-
water navigator, had his eye
on a Stage career from the first.
Jack made his singing debut at
a church social when only six,
followed it with class plays at
Dwight Grammar School and
Boston English High and

low merely

then, when he had saved $15,
ran away from home.
Followed a session as a song
plugger in Philadelphia and
then his first professional en-
gagement, in vaudeville.
Haley’s engagements after
this came so fast and were so
varied that
space will al-

for their list-
ing:

First,. six
months of
small - time
variety, then
big - time
vaudeville
when he
played the
Keith Circuit
with The
Lightner Girls and Alexander
for a year and a half. (One of
the Lightner Girls, Florence
McFadden, was later to be-
come his wife.)

Next Haley joined Charley
Crafts in an act dubbed “Crafts
and Haley,” and reached the
goal of all vaudevillians, the
Palace Theatre, New York.
Then followed several years in
Broadway musicals. Film pro-
ducers took notice and Haley
was on his way.

Mat 103—15c

Still NB 748; Mat 204—30c

HONOLULU, HERE WE COME—and how do you like the scenery? Ann
Sheridan (with the ukulele) leads the six lithesome lovelies of the Navy Blues
Sextet in a bit of a tune in the Strand's new musical, "Navy Blues."

25

"NAVY BLUES'—PUBLICITY

Still Pub A 158; Mat 203—30c

ANN SHERIDAN JOINS THE NAVY—and how do you like her new uni-
form? Ann, the uniform, and some of the Navy are currently on display at
the Strand in the new hit musical, ‘Navy Biues.'

She

Ann Sheridan, Warner Bros.’
“oomph” girl, like Lady Go-
diva, rode to fame on a horse!

Ann rode the spectacular
avenues of Burbank, Calif.,
clothed in glamour. Ann had
ambition to be a movie star.
Her horse carried her along
the path which eventually led
to fame and fortune.

Ann Sheridan, who appears
in Warner Bros.’ new comedy
feature, “Navy Blues,” now at
the Strand, was born and
bred in Denton, Texas. Her
name then was Clara Lou.
Typical of so many Texas
girls she was big boned, broad
shouldered and husky voiced.
She excelled in swimming,
basketball, tennis and of all
things — football.

Riding isn’t mentioned as
one of her favorite pastimes
because riding was one of
those natural things to her.
She was almost born in the
saddle, she said. Little did she
dream that in the saddle she
would find the key to the
gates of fame and fortune. It
all happened this way:

While a student at North
Texas State Teachers’ College
in Denton she won a trip to
Hollywood and a movie screen
test. Her ambitions to gain
recognition in the movies
soared and when she was
asked to ride in Western pic-
tures she felt at home. She
played small bit parts for a
while which meant lots of
riding and little acting.

One day she quit, got an

26

Here's a brand-new feature
angle on Ann Sheridan, who is
always good copy. Show it to
your editor!

ode a Horse to Fame!

agent and free lanced. She
played in stock companies, ac-
quired experience in acting,
dialogue and singing, and then
she fought for recognition
until Warner Bros. took notice
of her possibilities.

Her leap to the pot of gold
at the end of the movie rain-
bow happened after Warner
Bros. tagged her its “oomph”
girl. She didn’t like the name
at all, but admitted that it had
the Midas touch and flung her
into the milky way along with
the other stars.

Herbert Anderson
Makes Good, And How!

Herbert Anderson is a nice,
gawky, quiet kid who started
studying for the ministry and
ended up kissing Ann Sheridan
—in the movies.

He was just
s another con-
tract boy at
A ae EL Gh
DOS a aeeie
signed to
being stuck
behind the
nearest
‘potted palm

close,
Mat 106—15c Herbert was
yanked from

obscurity to a featured role in
“Navy Blues.” His part calls
for him to kiss Ann Sheridan
37 times. Some part, huh kid?

Martha Raye Got
There the Hard
Way—And Stayed!

“Slappy-go-Lucky” Martha
Raye, as she has been de-
scribed by one critic, is neither
slappy nor lucky.

Good common sense, not
“slappiness,” and plenty of
hard work, not luck, got

Martha where she is today,
which is considerably some-
where.

Years of trouping, the hard
kind of trouping, preceded that
telephone call from her agent
telling her to report for her
first picture, “Rhythm On The
Range.”

Because her father and
mother, Pete Reed and Peggy
Hooper, known on the vaude-
ville stage as Reed and Hooper,
were traveling at the time,
Miss Raye was born in Butte,
Mont. She became a trouper
when she was three years old,
appearing in the act with her
parents. Thirteen years of ups
and downs, of cold water flats,
honky-tonk hotels, whistle

stops and _ no-cash-to-carry
days followed.
There were good _ days,

though. They included an en-
gagement with Paul Ash’s or-
chestra, with which she sang
and did comedy for more than
a year. She also teamed up
with Benny Davis, song-writer
and master of ceremonies in
an act.

At one time she was a mem-
ber of Earl Carroll’s “Sketch
Book” company and later was
with Lew Brown’s “Calling
All Stars.” Yes, Martha got
around.

It was during one of the in-

Still Pub A 111; Mat 101—15c
MARTHA RAYE in one of her gid-

dier moments in the Strand's new
musical comedy hit, “Navy Blues."

formal Sunday night entertain-
ments at the old Trocadero
that Martha, called on to “do
something,” was discovered by
Norman Taurog, Hollywood
director. A word to the proper
producer and Martha received
a call to test for the Crosby
picture.

After appearing in a succes-
sion of big moneymakers for
Paramount, Martha went on
to New York where she de-
lighted Broadway in Al Jol-
son’s “Hold On To Your Hats.”
This she followed with a num-
ber of personal appearances,
breaking records wherever she
appeared, and more lately she’s
returned to Hollywood for a
featured role in Warner Bros.’
“Navy Blues,” in a cast which
includes Ann Sheridan, Jack
Oakie, Jack Haley, Jack Car-
son, Herbert Anderson, Jackie
C. Gleason and the Navy Blues
Sextet. It is now at the Strand.

Navy Blues Sextet Likes
Sound of Wedding Bells

All the beautiful girls in
Holkywood who aren’t married
want to be. Well, almost all.

Most of them admit it, too,
but they are particular and
have certain qualifications they
hope to find in the “one and
only.”

The Navy Blues Sextet, six
of Hollywood’s loveliest who
are currently on display in
the Strand’s filmusical, for in-
stance, hopes for matrimony
almost to a man—or to six
men. They indicate they will
listen to all offers—and they
are getting plenty!

Kay Aldridge, sometimes
named as the most beautiful
of the six beauties (there are
others who will dispute this),
wants a husband who can
cook.

“Because I can’t,” explains
Kay. “Down in Virginia I used
to make corn pone but I usu-
ally burned it before I got it
out of the skillet—or whatever
it is you cook corn pone tae

This is the same young
beauty who announced when
she first came to Hollywood
that she wanted to work until
she had money enough to com-
plete the inside plumbing at
her “old Virginny homestead.”
Her accent is authentic.

Marguerite Chapman wants
a mate who is the Tarzan type
and who will carry her away
to tree tops and pent houses.
The two are almost synony-
mous to Marguerite.

Georgia Carroll, the blonde
charmer who was a model be-
fore she was a picture per-
sonality, wants to marry a
business man who means busi-
ness. Georgia is well-heeled
with sponduliks which she has
earned herself.

Loraine Gettman, who
points to her own name as an
indication of her honorable
matrimonial intentions, would
marry a gentleman farmer, or
almost anyone else who fitted
her mental picture of an ideal
mate. As who wouldn’t?

Then there is Peggy Dig-
gins, dreamy-eyed, dark-
haired Irish beauty, whose
Lochinvar comes from the East
and who has definite plans
which may work out. And
Claire James, who seems to be
spoken for already and who
can cook and sew and be beau-
tiful all at the same time.

That accounts for the Navy
Blues Sextet and their matri-
monial hopes and_ hunches.

ms
ms
&

But there are other single
young ladies who may be
ticked by one of Cupid’s flam-
ing arrows almost any day
now.
But like all beautiful girls
in Hollywood and those not so
beautiful, the single stars and
starlets want to marry and
settle down—in pent houses,
swimming pools, marble halls
and black onyx bathrooms.
Make the best offer you can!

Exit Martha, Laughing

Martha Raye has played a
good many roles during her
busy screen
career, but
“Navy Blues”
provided her
with some-
-thing brand-
“new in the
-way of im-
Spersona-
§ tions. For one
Sscene in that
zelaugh-a-
Sex minute musi-
Mat 105—15c Cal film, Mar-

tha had to
pose as laundry. Seems she
was visiting the boy friend
aboard his battleship, which
is where girls are seldom
meant to be. At the approach
of an officer, the boys stuff
Martha into a laundry bag and
throw her down the chute.

For tricky exits, Martha
thinks that one was tops.

NS

Navy Adopts ‘Oomph’

Officers of the United States
Naval Training Station at San
Diego recently saluted Ann
Sheridan, Warner Bros.’ star,
with first-class honors and
adopted her into the Navy.
Ann, who was in San Diego
with the “Navy Blues” com-
pany, received an honor cer-
tificate citing her as “honor
man of her company” for
“having satisfactorily com-
pleted a course of instruc-
tions in entertaining the re-
cruit personnel.”

Brief Was the Word

Ann Sheridan’s comment
when she and the Navy Blues
Sextet were issued their bath-
ing suits for the big Waikiki
beach scene in “Navy Blues”:

“The dressmaking depart-
ment never made these. Must
have been run up by the stu-
dio steno—in shorthand.”

Still NB 540; Mat 201—30c

“WE'LL BE SEEING YOU"—The beauteous Navy Blues Sextet wave farewell,
but their success in the Strand hit, “Navy Blues," makes us think you'll be
seeing lots more of the lovely sixsome in future movies.

SPECIAL QUANTITY PRICES

24-SHEETS
ee)

.40 each
.25 each
.00 each
aaa

and over.......... each

SIX-SHEETS

A ASR ee ee <i SoC each
to99) ues Pie tea SOC OGeR.
and over... : 60c each

THREE-SHEETS

107:99l OA eee See each
and over................... .... 28¢ each

ONE-SHEETS

LO OO Nn ee eten ... lle each
Gnd (Over cules 8: 9c each

REGULAR WINDOW CARDS
toy Agee oe ee . Te each
107 o ee ; ; 6c each
Gnd over. cease Sl/zc each
MIDGET WINDOW CARDS
4c each

MIDGET SIZE REGULAR SIZE

——

RINTE,
? iN 2
ash

Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

for Film and Theater Research

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org